‘Yezhu Kadal Yezhu Malai’ movie review: Nivin Pauly, Soori anchor director Ram’s strangest, most emotionally distant film
The film 'Yezhu Kadal Yezhu Malai' is criticized for its heavy and distracting use of generative AI in its visuals. The reviewer argues that the synthetic imagery undermines the film's emotional narrative and human-centric themes.
Why it matters
It highlights the growing tension and ethical debate regarding the integration of AI tools in creative industries and filmmaking.
Generative Artificial Intelligence has become so intertwined with our day-to-day lives that even calling out its use is now a question of privilege — come on, how many of us have time to add ‘-ai’ to Google searches? So, even if it feels hypocritical to speak about the environmental impact of AI data centres, using this technology in filmmaking is absolutely a choice. Even as films continue to be made with traditional methods and human-made CGI and VFX tools, the fear of AI taking over filmmaking looms large, with satirical reels visualising a future where AI-generated films will compete with human-made films.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in