Year of free HPE software a “step in the correct direction” in VMware rivalry
Hewlett Packard Enterprise (HPE) is offering free one-year licenses for its VM Essentials software to attract customers dissatisfied with Broadcom's recent VMware pricing changes. The promotion includes migration support and financial incentives to help users transition to the HPE virtualization platform.
Why it matters
This move highlights the ongoing industry shift in virtualization licensing and the competitive efforts by hardware vendors to capture market share from VMware following its acquisition by Broadcom.
Virtualization Year of free HPE software a “step in the correct direction” in VMware rivalry Partner tells Ars that HPE should be giving out more free VM Essentials licenses.
The article reports on a corporate business strategy and market reaction without taking a side, though it acknowledges user dissatisfaction with Broadcom.
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