Yas urges farmers to embrace digital services to boost productivity
Yas, a telecommunications provider in Tanzania, is encouraging farmers to adopt digital services to improve productivity and market access. The company is offering device financing programs to help rural farmers acquire smartphones and utilize 4G/5G connectivity for agricultural data.
Why it matters
Digital inclusion in agriculture is a key driver for economic development and food security in emerging markets.
DODOMA: Farmers have been urged to embrace digital services to access market information, weather updates and business opportunities as technology becomes increasingly important in agricultural production and marketing.
Yas Acting Head for the Central Zone, Mr Richard Mmari, said the expansion of mobile connectivity, particularly in rural areas, had made it easier for farmers to access information that could influence decisions on what to produce, when to farm and where to sell their produce.
Speaking at the ongoing Nane Nane agricultural exhibitions in Dodoma, Mr Mmari said Yas had invested in more than 4,900 4G and 5G sites across Tanzania, extending mobile connectivity to different parts of the country, including rural areas where agriculture remains a major economic activity.
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