Yas training opens global markets to Mwanza women
Yas Tanzania and Apps and Girls are training 150 women entrepreneurs in Mwanza to improve their digital skills and export capabilities. The program aims to help these businesses reach international markets and adopt secure payment methods.
Why it matters
Empowering female entrepreneurs with digital literacy is a key driver for economic growth and poverty reduction in developing regions.
MWANZA: A total of 150 women entrepreneurs in Nyamagana District are being equipped with digital and business skills to help them reach international customers and expand their enterprises beyond Tanzania.
The initiative, organised by telecommunications company Yas Tanzania in partnership with Apps and Girls, aims to help women identify overseas customers, understand export procedures and use secure payment methods when dealing with international buyers.
Yas Tanzania External Affairs Manager Rukia Mtingwa said equipping women entrepreneurs with practical knowledge was essential to strengthening their businesses and opening up new economic opportunities.
“Our goal is to empower women entrepreneurs economically by providing them with the knowledge and skills they need to grow their businesses beyond their immediate markets. We want women to recognise that their products can reach customers in international markets when they are well prepared and make effective use of opportunities offered by technology,” she said.
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