XTEP Partners with Techcombank Ho Chi Minh City International Marathon on Five-Year Strategic Alliance to Grow Vietnam's Running Community
Sportswear brand XTEP has entered a five-year strategic partnership with the Techcombank Ho Chi Minh City International Marathon to support the growing running culture in Vietnam. The deal designates XTEP as the exclusive sportswear sponsor through 2030.
Why it matters
This partnership reflects the rapid growth of the endurance sports market in Southeast Asia and XTEP's strategy to capture the expanding regional running demographic.
HO CHI MINH CITY, Vietnam , Aug. 10, 2026 /PRNewswire/ -- XTEP, a global brand built around running, today announced a five-year official strategic partnership with the Techcombank Ho Chi Minh City International Marathon, a premier large-scale running event in Vietnam. Valid from 2026 through 2030, XTEP will serve as the event's Exclusive Official Sportswear Sponsor and Strategic Technical Partner, marking a sustained long-term investment in Vietnam's fast-growing endurance sports landscape.
At the core of XTEP's global identity lies a clear mission: Xtep's global proposition is running. This multi-year collaboration aligns fully with that vision, designed to elevate the marathon's professional standards, deliver end-to-end support for every runner, nurture local grassroots running culture, and expand the race's international reach — while laying a stronger foundation for XTEP's ongoing growth across Southeast Asia's high-potential running market.
Vietnam's Running Boom Creates Clear Long-Term Opportunity
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