Xiaomi launches Mijia Smart air purifier 6 and 4 Compact in India
Xiaomi has launched its Mijia Smart air purifier 6 and 4 Compact in India, marking the entry of its sub-brand into the local large appliances market. The products feature advanced filtration, app connectivity, and voice assistant support.
Why it matters
This expansion signals Xiaomi's strategy to diversify its product portfolio in the Indian consumer electronics market through quick commerce channels.
Xiaomi’s newly announced sub-brand Mijia has launched its first set of products in India in the form of two new air purifiers, the Mijia Smart air purifier 6 and Mijia Smart air purifier 4 Compact. With Mijia, the Chinese smartphone major aims to cater the large appliances segment.
These new Mijia air purifiers will also be sold through quick commerce platform, Blinkit. Xiaomi will offer servicing through its premium service outlets across the country.
Mijia Smart air purifier 6 can cater larger spaces of up to 940 sq. ft. based on 2 air changes per hour (ACPH). It can take particle CADR of 443 m³/h and a Formaldehyde CADR of 218 m³/h. It offers five layers of air filtration.
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