Xiaomi Has a Luxury SUV for $31,000 That All Western Brands Should Fear
Xiaomi is expanding its automotive footprint with the introduction of the SkyNomad SUV, priced at approximately $31,000. The article suggests that Chinese manufacturers are successfully challenging established Western luxury brands by offering high-value electric vehicles.
Why it matters
The rapid rise of Chinese automakers in global markets represents a significant shift in the automotive industry's competitive landscape and pricing models.
Sedans? Forget it. Ford doesn't even sell a traditional sedan in the US now. China still likes a sedan. About a third of all Chinese autos are in this form, compared with less than half that for the US. But Chinese carmakers know full well how much we love our chunky SUVs, so they are focusing their efforts to lure the Western world away from familiar marques.
Indeed, Xiaomi has just played its hand in this particular game, revealing the remaining details earlier this month in Beijing—including the all-important pricing—of its coming SkyNomad SUVs. Bentley and Range Rover may well have revealed their flagship electric SUVs, but both will be mightily worried about just how many scalps Xiaomi Auto's SkyNomad SUVs will take from them. If they're not, they should be.
Sedan to SUV
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in