Xbox Series X price hiked by £170 due to rising memory chip costs

Microsoft has significantly increased the prices of its Xbox Series X and S consoles globally, citing rising costs for memory and storage components. The move follows similar price hikes by competitors like Sony and Valve, reflecting broader inflationary pressures in the hardware supply chain.
Why it matters
This highlights how global supply chain constraints and the rising demand for AI-related hardware are directly impacting consumer electronics pricing.
Image source, Getty Images By Liv McMahon Technology reporter Published 12 minutes ago Microsoft has increased the price of Xbox consoles worldwide, citing rising memory and storage chip costs .
Its premium Series X console with a disc drive will now cost £670, when it previously retailed for £500.
Meanwhile a baseline Xbox Series S console now costs £430 - a roughly 43% increase on its previous £300 price tag.
It is among a host of tech firms to have told consumers that spiralling component costs mean they must charge more, with rival Sony hiking PlayStation 5 prices by £90 in March .
Microsoft said in June it had "hoped another price increase would not be necessary", but blamed the rising cost of console storage and memory for needing to raise prices on consumers.
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