Xbox has secured exclusive GTA 6 streaming rights
Microsoft has secured exclusive streaming rights for Grand Theft Auto VI, allowing Xbox Cloud Gaming to be the only platform to stream the title at launch. This move aims to attract PC and mobile players to the Xbox ecosystem, coinciding with new pay-as-you-go cloud gaming options.
Why it matters
This deal represents a significant shift in gaming distribution, leveraging high-demand software to drive adoption of cloud-based hardware-agnostic services.
Xbox CEO Asha Sharma told employees that Microsoft is getting ready to do something around Grand Theft Auto VI that “no other platform holder is doing” during an employee all-hands this morning. According to sources familiar with Microsoft’s plans, Xbox has managed to land a deal for the exclusive game streaming rights for Grand Theft Auto VI.
The deal will mean only Xbox Cloud Gaming can stream Grand Theft Auto VI to players at launch, but it’s not clear how long the agreement will be in place. Rockstar Games still hasn’t announced a PC version of Grand Theft Auto VI, so this deal will allow Xbox to market its Xbox Cloud Gaming service to PC players who would otherwise need an Xbox Series X / S or PS5 console.
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