Xbox follows Apple with price increases

Microsoft is increasing the price of Xbox consoles worldwide starting August 1, citing rising costs for memory and storage components. The company is also discontinuing its 2TB model and introducing new financing options to mitigate the impact on consumers.
Why it matters
This highlights how the surging demand for AI infrastructure is creating supply chain constraints that increase costs for consumer electronics.
Just a few hours after Apple announced price increases across its hardware lineup, Microsoft revealed that Xbox game consoles are also getting more expensive. The company also announced that it’s discontinuing its 2TB model.
The article reports on corporate pricing decisions and industry trends without taking a political stance.
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