Xbox CEO reportedly warns firm will "not survive" if it only relies on existing franchises
Xbox leadership has warned that the company must move beyond relying on existing franchises to survive in a competitive market. The firm is restructuring its internal operations, including the creation of 'Xbox Labs' to test new ideas and technologies.
Why it matters
This signals a major strategic pivot for a gaming giant facing significant layoffs and a need to innovate to maintain long-term market relevance.
Platform needs to "find new ways, and courage, to have invention on new IP that reach new sets of audiences"
During a recent town hall (via Windows Central ), Sharma was said to have told employees that Xbox needs to "continue to create enduring new IP" as it "will not survive if we only rely on the past."
"We have to find new ways, and courage, to have invention on new IP that reach new sets of audiences."
She also said Xbox is "backing [its] strongest franchises" and that she wants Xbox's "great games to become great global billion-dollar franchises."
Before Sharma took over from Phil Spencer, Xbox cancelled new IP projects last year, including Rare's Everwild , ZeniMax Online Studios' Project Blackbird , and Ninja Theory's Project Mara .
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