Xbox app is coming to TCL TVs just as Microsoft rolls out pay-as-you-go cloud gaming

Microsoft is expanding its Xbox Cloud Gaming service by bringing the Xbox app to TCL smart TVs and introducing a pay-as-you-go cloud gaming option. Simultaneously, the company is implementing new monthly hour limits for existing Game Pass subscribers.
Why it matters
This reflects a shift in the gaming industry toward cloud-based accessibility while balancing monetization strategies through subscription tiers and usage caps.
Microsoft is partnering with TCL to bring its Xbox app to supported TCL smart TVs. The Xbox app lets you connect to Xbox Cloud Gaming and stream Game Pass titles or select games you own as part of a subscription.
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