X says top accounts steal videos from other users as it announces new video tools
X is introducing new in-app video editing and recording tools to combat the prevalence of stolen and recycled content on the platform. The company aims to incentivize original content creation by adjusting how impressions and revenue are allocated.
Why it matters
This initiative reflects a broader strategy by social media platforms to prioritize original content over viral reposts to improve user experience and creator monetization.
Nikita Bier, X’s head of product, said in a post on Monday that “[m]any videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral,” while noting that videos on the platform “make up close to half the impressions on X.” According to Bier, X is launching a new in-app video editor and recorder to address this “recycled content,” so that “some videos on X can finally be original content that doesn’t exist on other platforms.”
The article objectively reports on platform policy changes and product updates without taking a stance on the platform's leadership.
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