X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
Social media platform X is replacing its existing revenue-sharing program for creators with a new 'Original Content Rewards' system. The change aims to prioritize original content over reposts and aggregators, requiring participants to meet specific engagement and verification thresholds.
Why it matters
This shift reflects ongoing efforts by social media platforms to curate content quality and manage creator monetization models.
X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.
In announcing the change , the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.
Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality.
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