X replaces its revenue-sharing program with ‘Original Content Rewards’
X is replacing its current revenue-sharing program for creators with a new 'Original Content Rewards' system starting September 8th. The change aims to prioritize original, high-quality content over clickbait by requiring specific engagement metrics from verified users.
Why it matters
This shift reflects ongoing efforts by social media platforms to incentivize original content creation and reduce spam or gaming of monetization systems.
X is ending its controversial revenue-sharing program for content creators, which has seen numerous revisions under Elon Musk’s reign. In its place, it’s launching a new Original Content Rewards program on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days, among other requirements.
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