X cracks down on creators who steal content
X is implementing stricter measures to combat content theft and engagement farming within its creator revenue-sharing program. The platform is using updated AI models to detect duplicated content and will redirect monetization payouts to original creators.
Why it matters
As platforms compete for creator loyalty, addressing content theft is essential for maintaining the integrity of monetization programs and incentivizing original content production.
X is taking a tougher stance against people who try to abuse its creator revenue-sharing program by soliciting engagement and stealing content from others.
It’s common for viral content to be recirculated, especially on platforms like X, where that content can be rewarded with likes, follows, and, in some cases, cold, hard cash . Instagram, Facebook and Reddit, also deal with this problem, and have implemented some technical measures to discourage such behavior — for instance, tools that detect when a user has reposted someone else’s work without giving them credit.
X recently tried its hand at this, too, adding an improved video editor and recorder to its platform in an effort to encourage creators to post using X’s own tools instead of stealing others’ content.
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