X caters to creators with new ‘React with Video’ feature
Social media platform X has launched a 'React with Video' feature, allowing users to record video responses to posts using tools like green screens. The feature is designed to help creators build their personal brands and foster deeper engagement with their audiences.
Why it matters
This update reflects X's ongoing strategy to pivot toward a creator-centric model and compete with video-first platforms like TikTok.
On Tuesday, Elon Musk-owned social network X launched a new feature, React with Video, that aims to expand the types of commentary on the platform. The feature is being pitched as an alternative to the Repost button, encouraging users not just to reshare or type their reaction via a Quote Post, but actually record a video response to posts.
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