X bets on video to bring commentary to life in latest update
X has introduced a 'React with Video' feature, allowing users to respond to posts using recorded video clips. This update aims to increase engagement and compete with short-form video platforms like TikTok and Instagram Reels.
Why it matters
This move signals X's continued pivot toward becoming a video-first platform to retain users and attract creators in a competitive social media landscape.
X has launched a new feature called React with Video, allowing users to respond to posts with recorded video reactions, a move the platform says is designed to make commentary richer, more personal, and more engaging.
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