X adds a video editor to encourage creators to post original content, not stolen reposts
Social media platform X has launched new video editing tools, including green-screen effects and multi-language captioning, to incentivize creators to produce original content. The move is part of an effort to reduce the prevalence of recycled or 'stolen' viral videos on the platform.
Why it matters
As X competes with platforms like TikTok and YouTube, its ability to foster a sustainable creator economy through original content is vital for its long-term viability and monetization.
X, the social network that can’t seem to win its perennial battle with bots, is introducing new video editing and recording features in hopes of encouraging creators to publish original content on its platform instead of recycling others’ material.
The article objectively reports on product updates and industry challenges faced by the platform.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in