Wowcher sorry for 'unacceptable' crocodile attack email
Discount retailer Wowcher has apologized for a marketing email that used a crocodile attack on a toddler as a pun for a promotional campaign. The incident occurred shortly after a three-year-old boy was seriously injured in a crocodile enclosure at a zoo in Cambridgeshire.
Why it matters
The incident highlights the risks of automated marketing and the importance of brand sensitivity regarding tragic news events.
Share Save Add as preferred on Google Anna Lamche Dorota "Dee" Trajdos/Reuters Discount website Wowcher has apologised after a marketing email appeared to reference a crocodile attack on a toddler at a zoo.
The report provides a factual account of the company's apology and the public backlash without editorializing.
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