Wowcher slammed over mass marketing email mocking toddler mauled by croc
The voucher company Wowcher has issued an apology after sending a marketing email that mocked a toddler who was critically injured after being thrown into a crocodile enclosure. The company admitted the subject line was unacceptable and is currently reviewing its internal processes to prevent future errors.
Why it matters
This incident highlights the risks of automated marketing and the potential for severe brand damage when corporate communications lack human oversight during sensitive news cycles.
Add us as a preferred source Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook WOWCHER has issued a grovelling apology after sending a sick email to millions of customers mocking a toddler who was mauled by a crocodile as he battles for his life in hospital.
The reporting is factual and focuses on the public backlash and the company's response without injecting political bias.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in