Wowcher 'extremely sorry' over email poking fun at zoo crocodile attack
E-commerce site Wowcher has issued an apology after sending a marketing email that mocked a recent crocodile attack on a child. The company is reviewing its internal approval processes following public backlash.
Why it matters
The incident highlights the risks of automated or poorly vetted marketing content and the speed at which social media backlash can impact brand reputation.
Customers of the e-commerce site opened up an email headlined: “Snap up these deals quicker than a croc can catch a kid.”
The report objectively covers the incident and the company's response without editorializing.
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