Wowcher 'extremely sorry' for crocodile attack email
Discount retailer Wowcher has issued an apology after sending a marketing email that referenced a crocodile attack on a toddler. The email, which used the subject line 'Snap up these deals quicker than a croc can catch a kid!', was sent shortly after a real-life incident occurred at a zoo in Cambridgeshire.
Why it matters
It highlights the risks of automated marketing and the potential for severe reputational damage when corporate communications lack sensitivity to real-world tragedies.
Image source, Dorota "Dee" Trajdos/Reuters By Anna Lamche Published 21 June 2026 Discount website Wowcher has apologised after a marketing email appeared to reference a crocodile attack on a toddler at a zoo.
The reporting is factual and relies on statements from the company and police reports.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in