Wowcher apologises for email referencing toddler crocodile attack
The discount website Wowcher has issued an apology after sending a marketing email that referenced a recent crocodile attack on a toddler. The company is reviewing its internal processes after the email was widely criticized as insensitive.
Why it matters
The incident highlights the risks of automated marketing and the importance of brand sensitivity in corporate communications.
A three-year-old boy was taken to Addenbrooke’s hospital in Cambridge, after the alleged attack at Old Hurst zoo in Huntingdonshire on Thursday. Photograph: Dorota "Dee" Trajdos/Reuters View image in fullscreen A three-year-old boy was taken to Addenbrooke’s hospital in Cambridge, after the alleged attack at Old Hurst zoo in Huntingdonshire on Thursday. Photograph: Dorota "Dee" Trajdos/Reuters UK news Wowcher apologises for email referencing toddler crocodile attack Company ‘extremely sorry’ for ‘unacceptable’ email urging customers to ‘Snap up these deals quicker than a croc can catch a kid!’
The article objectively reports on a corporate PR failure and the company's subsequent apology.
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