Would you buy a home from Charlie Chaplin ... or a psycho clown?
Real estate industry experts are debating the effectiveness of using theatrical or 'gimmicky' marketing videos to sell homes. While some agents argue these videos attract attention and drive sales, critics believe they distract from the property and undermine professional standards.
Why it matters
This highlights a shift in real estate marketing strategies as agents increasingly compete for attention on social media platforms.
Share twitter Share linkedin Share link How far is too far when selling a house? Ray White agent Kary Singh is racking up the views and winning listings with his out-there marketing videos, but not everyone in real estate is sold. Video / OneRoof - Industry experts say gimmicky property videos can distract from homes and undermine agents’ marketing role.
- Top agent says social media sold a $2.6m property sight unseen by showcasing buyers’ lifestyles.
- Agents defending theatrical content say viral reach attracts buyers, with success judged by results.
Real estate agents who resort to costumes and attention-grabbing stunts in “silly” property videos have lost sight of their core role, industry experts have told OneRoof.
Harcourts Gold co-owner Cameron Bailey said some agents were too busy trying to boost their own profiles, rather than showcasing the property itself.
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