World Cup trophy to travel in a bespoke Louis Vuitton trunk to stadium
Louis Vuitton has been selected to design the bespoke trunk for the World Cup trophy for the fifth consecutive tournament. The luxury case features the brand's signature monogram and will transport the trophy to the New York-New Jersey stadium.
Why it matters
This highlights the growing intersection of high-end luxury branding and major international sporting events.
The World Cup trophy will be transported to the New York-New Jersey stadium in a bespoke Louis Vuitton trunk, with the French luxury fashion house once again entrusted with designing the carry case for the most coveted prize in soccer. The trunk features a golden V for “Victory” — and “Vuitton” — across the front, with the brand’s recognisable monogram pattern and gold-plated brass corner protectors. The interior is lined with beige leather and features a patch commemorating the partnership between Louis Vuitton and FIFA. It is the fifth successive occasion in which the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
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