World Cup trophy to travel in a bespoke Louis Vuitton trunk to stadium

The World Cup trophy will be transported to the New York-New Jersey stadium in a bespoke Louis Vuitton trunk, with the French luxury fashion house once again entrusted with designing the carry case for the most coveted prize in soccer. The trunk features a golden V for “Victory” — and “Vuitton” — across the front, with the brand’s recognisable monogram pattern and gold-plated brass corner protectors. The interior is lined with beige leather and features a patch commemorating the partnership between Louis Vuitton and FIFA. It is the fifth successive occasion in which the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments. “For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport’s power to inspire and bring people together,” Louis Vuitton CEO and Chairman Pietro Beccari said in a statement. Luxury brands have long staked out their territory in professional sport, with Tiffany & Co. crafting the prize awarded to the Super Bowl champion -- now known as the Vince Lombardi Trophy -- since the first edition in 1967. Louis Vuitton also crafts bespoke luxury trophy trunks for major Grand Prix circuits under a 10-year deal with Formula 1. But there is only one trophy for the quadrennial global showpiece — the prize typically resides at the FIFA Museum in Zurich — making the chance to design its bespoke luggage a particular honour.