World Cup tourists basking in the wonders of Target are stuffing their suitcases with toothpaste and melatonin
International tourists visiting the US for the World Cup are increasingly using their trips to shop at big-box retailers like Target. Visitors are taking advantage of lower prices and better product availability to stock up on electronics, clothing, and personal care items.
Why it matters
This trend highlights the economic impact of international tourism on the US retail sector and underscores the global perception of the US as a destination for consumer goods.
Abbey Dudley's Target haul and her visit to Hollywood. Courtesy of Abbey Dudley World Cup tourists in the US are spending their time outside of games at malls and big-box stores. Tourists are stocking up on clothes, electronics, Crest whitening strips, and melatonin to take home. Visitors are drawn to US stores due to lower prices, brand availability, and product quality. Andrei Fontana came to the US with two big empty suitcases on his World Cup trip. He's heading home with both packed to the brim. Fontana, 33, traveled from Tapejara, Brazil, with his dad, uncle, and cousin, to Atlanta, Miami, and New York City to watch the World Cup . They went to one match — and spent at least two hours a day shopping. The suitcases now carry new clothes, shoes, electronics — like iPhones and MacBooks—, and Sephora makeup for his girlfriend and sister-in-law.
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