World Cup leaves Kerala fans sleep-deprived

Football fans in Kerala are experiencing sleep deprivation due to late-night FIFA World Cup matches scheduled across different time zones. While students and workers struggle with fatigue, some professionals have adapted their schedules to accommodate the tournament.
Why it matters
It illustrates the intense cultural impact of global sporting events on local daily life and productivity in football-obsessed regions.
A reel of legendary former Indian footballer I.M. Vijayan wildly celebrating Argentina’s last-gasp win against Egypt in the FIFA World Cup pre-quarterfinal has recently gone viral on social media.
The article provides a balanced look at the social impact of a sporting event without taking a side.
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