Workshop on branding and marketing communication
Bharatesh Education Trust’s Global Business School hosted a workshop on branding and marketing communication for MBA students. The session, led by consultant Pawan Kulkarni, covered consumer behavior, brand strategy, and real-world case studies from major global brands.
Why it matters
It highlights the integration of practical industry insights into academic business curricula to prepare students for professional marketing roles.
Bharatesh Education Trust’s Global Business School, Belagavi, organised a one-day workshop on branding and marketing communication for MBA students on Wednesday.
Pawan Kulkarni, independent brand, marketing and business strategy consultant, was the resource person.
He spoke to students on topics such as How Brands Really Work - understanding why some products become memorable, trusted and successful brands; How Marketers Think - looking beyond the obvious to understand the strategy, creativity and thinking behind successful marketing campaigns; Consumer Insights and Behaviour - exploring why consumers behave the way they do and how these insights influence brand building; and Brand Strategy and Communication - connecting business objectives, brand positioning and communication to create market impact.
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