Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys
Woolworths' popular Disney Ooshies collectables campaign has caused a temporary sales slump for rival supermarket Coles. Despite Coles gaining market share over the past year, the intense customer interest in the promotion led to a shift in consumer shopping habits.
Why it matters
Demonstrates the significant impact of loyalty-driven marketing campaigns on retail market share and consumer behavior.
Woolworths’ Disney Ooshies have led to competitor Coles suffering a sales slump in recent weeks. Photograph: Ken Leanfore/Woolworths Woolworths’ Disney Ooshies have led to competitor Coles suffering a sales slump in recent weeks. Photograph: Ken Leanfore/Woolworths Coles Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’
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Prefer the Guardian on Google Woolworths’ latest Disney “Ooshie” collectables have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.
The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.
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