Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion
Woolworths is under scrutiny after pricing data revealed it increased the cost of several 'family staples' during a promotional 'Price Freeze' campaign. The supermarket had previously promised to absorb costs to help customers during an inflationary period.
Why it matters
This incident raises concerns about corporate transparency and the effectiveness of consumer protection promises during cost-of-living crises.
Woolworths increased the prices of at least four key products during its ‘Price Freeze’ promotion, pricing data reveals. Woolworths increased the prices of at least four key products during its ‘Price Freeze’ promotion, pricing data reveals. Woolworths Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion Exclusive: Analysis shows cost of chicken fillets, potatoes and donuts rose during supermarket giant’s three-month promotion
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Prefer the Guardian on Google Woolworths raised prices for popular items – including a 33% mark up on chicken fillets – within days of promising to freeze prices on 300 “family staples” for three months to help customers with the cost of living.
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