Woolmark Company to focus on sports and casual wear segments
The Woolmark Company is actively promoting the use of Merino wool in India's sportswear and casual wear sectors. By collaborating with local startups and manufacturing clusters, the company aims to diversify wool's application beyond traditional formal wear.
Why it matters
This initiative reflects a strategic shift in the textile industry to integrate natural fibers into the growing athleisure market.
The Woolmark Company is encouraging use of wool in sportswear and casual wear production in India, said Ajay Pradhan, its India country manager.
There are 60 licensed users of Woolmark in India. About 6% of the 255 million kg of Merino wool produced in Australia is imported by India while China imports close to 85%. In India, wool is predominantly used for production of suits, jackets, and sweaters. However, in the recent years, its use in sportswear and casual wear is on the rise. It is used as blends with nylon or polyester too, he said.
“We are working to promote wool as a fibre as it is highly breathable,” he added.
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