Woolmark Company to focus on sports and casual wear segments
The Woolmark Company is actively promoting the use of Merino wool in India's sportswear and casual wear sectors. By collaborating with local startups and manufacturing clusters, the company aims to diversify wool's application beyond traditional formal wear.
Why it matters
This initiative reflects a strategic shift in the textile industry to integrate natural fibers into the growing athleisure market.
The Woolmark Company is encouraging use of wool in sportswear and casual wear production in India, said Ajay Pradhan, its India country manager.
The article provides a straightforward business update regarding industry trends and company strategy.
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