Women in the workplace are putting a new twist on L.L.Bean's famous tote bags
Women in the workforce are increasingly using L.L.Bean's classic Boat and Tote bags as professional work bags. Many are customizing them with embroidered phrases that reflect their careers rather than their names.
Why it matters
This trend highlights how traditional consumer goods are being repurposed to express professional identity and personal branding among young workers.
An L.L.Bean Boat and Tote bag with the phrase "hands full" embroidered across it. Priscilla Angier L.L.Bean is widely known for its Boat and Tote bags that can be embroidered with names or initials. Now, women are taking the canvas bags to work — and they're opting not to include their names. Instead, they're choosing phrases that nod to their jobs, like "Sue me!" and "Circle Back." Morgan Blunt doesn't actually want anyone to sue her. If you were to run into the 25-year-old, though, you'd likely notice that she carries a canvas tote bag with the phrase "Sue me!" embroidered across it. "I graduated from Villanova law school about a month ago, I'm currently studying for the bar exam, and in September, I'll be working for a midsize firm in civil litigation," Blunt told Business Insider.
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