Women entrepreneurs urged to focus on attractive, quality packaging at SARAS Mela
At the National SARAS Mela in Vijayawada, government officials encouraged women entrepreneurs to prioritize high-quality packaging to improve product marketability. The event highlights the government's focus on empowering rural women through self-help groups and financial independence.
Why it matters
It reflects the government's ongoing efforts to formalize and scale the businesses of rural women artisans.
Women entrepreneurs urged to focus on attractive, quality packaging at SARAS Mela left Visitors look at the products in a stall at the ongoing National SARAS Mela–2026 at Punnami Ghat in Vijayawada. G.N. RAO The Hindu https://th-i.thgim.com/public/incoming/segycd/article71621288.ece/alternates/FREE_1200/DSC_7281.JPG RAO GN VIJAYAWADA, ANDHRA PRADESH: Visitors look around the stalls at the ongoing National SARAS Mela–2026 at Punnami Ghat in Vijayawada. The fair features a wide range of handicrafts, handloom products, traditional items and food products displayed by women self-help groups and artisans from different States, providing a platform to showcase their skills, promote local products and support women entrepreneurs. PHOTO: G. N.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in