Woman Went Viral for Modeling on the Streets of Nigeria. Then She Was Called by Chanel to Walk Paris Fashion Week
Content creator Rachel Ojuromi made her runway debut at the Chanel Spring/Summer 2027 show after going viral for her street-style modeling in Nigeria. Chanel's artistic director, Matthieu Blazy, scouted her after seeing her social media content.
Why it matters
This highlights the shifting power dynamics in the fashion industry, where social media virality can bypass traditional modeling agency pipelines.
Rachel Ojuromi walking the Chanel Spring/Summer 2027 fashion show Credit: Aurore Marechal/Getty NEED TO KNOW Content creator Rachel Ojuromi made her runway debut in the Chanel Spring/Summer 2027 show during Paris Fashion Week on Oct. 5
The aspiring model, who was once told she would never walk a runway, went viral for modeling looks inspired by the fashion house's Métiers d'Art 2026 show on the streets of Lagos, Nigeria. She was then recognized by Chanel's artistic director, Matthieu Blazy
Blazy began his role in April 2025 and also cast viral model Bhavitha Mandava, who was scouted while taking the New York City subway
Chanel made an up-and-coming model's dream come true when the house invited her to walk Paris Fashion Week.
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