With new Assam unit, PepsiCo eyes India as one of its top 10 global anchor markets
PepsiCo has opened its fifth food manufacturing plant in India, located in the Nalbari district of Assam. The company aims to strengthen its presence in India, targeting a position among its top 10 global anchor markets through local production and farmer support initiatives.
Why it matters
The investment highlights corporate expansion into underdeveloped regions of India and reflects broader economic strategies to localize supply chains and increase agricultural productivity.
Food and beverage manufacturer PepsiCo on Thursday (September 10, 2026) opened its first foods factory in the Northeast, a geographically-challenged region not among India’s preferred investment zones.
Spread across 44.2 acres in Nalbari district’s Danguapara, about 65 km northwest of Guwahati, the unit is PepsiCo’s fifth foods manufacturing plant in India.
According to Jagrut Kotecha, the CEO of PepsiCo India and South Asia, the Nalbari plant forms part of the company’s investment commitment through 2030.
“The inauguration of PepsiCo India’s foods manufacturing facility in Nalbari is another important milestone in Assam’s industrial growth story. This investment underscores the confidence that leading global companies have in Assam’s business-friendly policies, infrastructure development, and skilled workforce,” Chief Minister Himanta Biswa Sarma said after inaugurating the plant.
He underscored the multinational company’s commitment to ensure more than 75% of its 700 direct employees are women.
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