With new Assam unit, PepsiCo eyes India as one of its top 10 global anchor markets
PepsiCo has inaugurated its first food manufacturing plant in Assam, marking a significant step in its strategy to make India one of its top 10 global markets. The facility focuses on local sourcing by training farmers to produce chip-grade potatoes and emphasizes gender diversity in its workforce.
Why it matters
This investment highlights the growing industrial potential of Northeast India and reflects a major multinational's commitment to local supply chain development.
Food and beverage manufacturer PepsiCo on Thursday (September 10, 2026) opened its first foods factory in the Northeast, a geographically-challenged region not among India’s preferred investment zones.
Spread across 44.2 acres in Nalbari district’s Danguapara, about 65 km northwest of Guwahati, the unit is PepsiCo’s fifth foods manufacturing plant in India.
According to Jagrut Kotecha, the CEO of PepsiCo India and South Asia, the Nalbari plant forms part of the company’s investment commitment through 2030.
“The inauguration of PepsiCo India’s foods manufacturing facility in Nalbari is another important milestone in Assam’s industrial growth story. This investment underscores the confidence that leading global companies have in Assam’s business-friendly policies, infrastructure development, and skilled workforce,” Chief Minister Himanta Biswa Sarma said after inaugurating the plant.
He underscored the multinational company’s commitment to ensure more than 75% of its 700 direct employees are women.
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