With NCAA rules set to change on Saturday, Notre Dame and Ohio State sign 8-figure jersey sponsorship deals - Yahoo Sports
Ohio State and Notre Dame have secured multi-million dollar jersey sponsorship deals following new NCAA rules allowing commercial logos on uniforms. These agreements highlight the growing revenue gap between top-tier athletic programs and smaller schools.
Why it matters
The commercialization of college sports uniforms marks a significant shift in the NCAA's business model, further blurring the lines between collegiate and professional athletics.
Ohio State and Notre Dame joined the ranks of schools with corporate jersey sponsors on Tuesday.
Ohio State announced a deal with Chase Bank worth up to a reported $17 million. Chase's logo will be on the jerseys of all Ohio State sports teams starting with the 2026-27 season.
Not long after Ohio State's deal was announced, Notre Dame said that it had made a deal with SoFi to have a patch on the Fighting Irish's football jerseys next season and beyond. According to Yahoo Sports' Ross Dellenger, that deal is worth between $18-$20 million per year.
The deals come as schools are looking in ever-increasing directions for revenue in the NIL era. After the NCAA allowed schools to sell logo space on fields and courts, the governing body gave athletic departments the green light to sell jersey space starting with the 2026 football season.
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