Wipro eyes ₹30,000 cr personal care mart, acquires 60% stake in Dermatouch for ₹387.5 cr
Wipro Consumer Care & Lighting has acquired a 60% stake in the skincare brand Dermatouch for ₹387.5 crore. This move marks Wipro's entry into India's premium skincare market, with plans to acquire the remaining stake over the next three years.
Why it matters
This acquisition signals a strategic shift for Wipro to capture the high-growth digital-first premium skincare segment in India.
Wipro Consumer Care & Lighting is stepping up its presence in India’s rapidly expanding premium skincare market by acquiring a 60% stake in Ahmedabad-based skincare brand Dermatouch at an enterprise valuation of ₹387.5 crore.
The acquisition marks Wipro Consumer Care’s entry into India’s premium skincare segment, a market the company estimates at around ₹30,000 crore and growing at 15-16% annually to become a ₹3 lakh crore industry over the next decade.
The company will acquire the remaining 40% over the next three years. Dermatouch co-founders Anish Nagpal and Amit Purswani, along with the existing management team, will continue to run the business.
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