Article may be outdated

This article is 69 days old. Some details may have changed since publication.

The Hindu·3 min read·medium

Wipro Consumer Care to acquire TTK Healthcare’s Good Home, Eva brands for ₹256 cr

T
The Hindu Bureau
Wipro Consumer Care to acquire TTK Healthcare’s Good Home, Eva brands for ₹256 cr
✦AI Summary

Wipro Consumer Care & Lighting has agreed to acquire TTK Healthcare’s 'Good Home' and 'Eva' brands for ₹256 crore. This move aims to expand Wipro's portfolio in the home and personal care markets.

Why it matters

This acquisition reflects ongoing consolidation in the Indian FMCG sector as major players seek to diversify their product offerings.

✦Dive DeeperCreate a free account to unlock

Wipro Consumer Care & Lighting has on Thursday (July 23, 2026) signed definitive agreements to acquire TTK Healthcare Ltd.’s Good Home and Eva brands, as the FMCG company looks to strengthen its presence in the home care and personal care segments. The combined purchase value for these two brands is ₹256 crore, according to industry sources.

The two brands together reported revenues of ₹148 crore in FY26. The acquisition marks Wipro Consumer Care’s 17th acquisition and expands its portfolio across home care, air care and fragrance categories.

Good Home has a presence in products such as air care, odour removers, scrubbers and drain cleaners, while Eva, one of India’s early deodorant brands, offers deodorant body sprays, no-gas perfumes, underarm roll-ons and talcum powders.

Continue reading on Headlinne

Create a free account to read the full article.

Read full article →
businesseconomy
✦

Get smarter about the news

Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.

Create free account

Already have an account? Sign in