The Hindu·2 min read·medium

Wipro Consumer Care Acquires Dermatouch

Wipro Consumer Care Acquires Dermatouch
AI Summary

Wipro Consumer Care & Lighting has acquired Dermatouch, a fast-growing, science-backed premium skincare brand in India, marking its entry into India's premium skincare market. This is Wipro's 18th global acquisition and its third this year, with Wipro acquiring a 60% stake initially and the remaining 40% over three years.

Why it matters

This acquisition signifies Wipro Consumer Care's strategic expansion into high-growth consumer categories and the booming Indian premium skincare market, reflecting broader trends in consumer demand for specialized beauty products.

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Bengaluru, Karnataka, India --- Business Wire India

Wipro Consumer Care & Lighting announced the acquisition of Dermatouch, one of India’s fastest-growing, science-backed premium skincare brands, marking its entry into India’s fast-growing premium skincare market. This marks Wipro Consumer Care’s 18th acquisition globally and its third strategic acquisition this year.

This move reflects Wipro Consumer Care’s continued focus on building leadership in high-growth consumer categories by expanding into segments where consumers are increasingly seeking effective, dermatologist recommended solutions backed by science and efficacy. Building on its global skincare expertise through brands such as Derma Lab, Dr. Dermis and Bio-essence, the acquisition represents Wipro Consumer Care’s strategic entry into India’s premium skincare segment.

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