WINNING | Epson widens ASEAN printing footprint
Epson has been recognized as the leading printer brand in the ASEAN region across several professional categories, including large format and graphic textile printing. The company reported significant market share growth in countries like the Philippines, Indonesia, and Thailand.
Why it matters
This growth highlights the increasing demand for high-precision commercial printing technology in Southeast Asian markets.
The expansion comes as International Data Corporation (IDC) recognized Epson as ASEAN's leading brand for CY2025 in the Large Format Printer, Graphic Textile, Photo Graphic and Signage categories.
The figures show Epson expanding across multiple professional printing segments, as businesses seek technologies designed for precision, high-quality output and evolving commercial applications.
In Large Format Printing, Epson's ASEAN market share increased to 21.1 percent from 19.2 percent in CY2024. The Philippines reached 26.9 percent, representing a 4.7-percentage-point increase, while Indonesia rose 6.5 points to 23.2 percent. Thailand stood at 28.3 percent, Singapore at 32.8 percent and Malaysia at 16.8 percent.
Graphic Textile was an even stronger segment for Epson, with regional market share increasing to 45.6 percent from 43 percent.
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