Wimbledon boss jokes military would love to 'sort out' influencers
Wimbledon's chief executive Richard Atkinson stated that the tournament will not offer official accreditation to social media influencers. He emphasized that any influencers brought by brand partners will be strictly chaperoned to maintain the tournament's traditional etiquette.
Why it matters
The comments highlight a growing tension between traditional sports institutions and the rise of influencer culture, specifically regarding crowd behavior and event decorum.
Image source, Getty Images Image caption, Wimbledon's boss said the SW19 crowd is 'self-policing' when it comes to behaviour
Sports news correspondent Published 1 hour ago Royal Marine commandos providing security at Wimbledon would like "nothing more than to sort out" disruptive social media influencers at the prestigious tournament, its chief executive has joked.
US Open organisers accredited 100 influencers and content creators for this year's tournament.
But when a match involving two-time champion Naomi Osaka was disrupted by a group of influencers conducting a photo shoot, it prompted a debate about tennis etiquette.
Richard Atkinson, interim chief executive at the All England Lawn Tennis Club, said Wimbledon did not offer accreditation to influencers and sources have indicated to BBC Sport that is unlikely to change in the near future.
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