William Hill owner agrees £243m takeover by Greek casino and lottery firm
The owner of William Hill and 888, Evoke, has agreed to a £243m takeover by the Greek firm Bally’s Intralot. The deal follows significant financial struggles for Evoke, exacerbated by recent increases in UK remote gaming taxes.
Why it matters
This acquisition reflects the consolidation of the gambling industry in response to shifting regulatory and tax environments.
Evoke, previously known as 888 Holdings, paid £2.2bn for William Hill’s network of high street bookmakers in 2021. Photograph: Phil Noble/Reuters View image in fullscreen Evoke, previously known as 888 Holdings, paid £2.2bn for William Hill’s network of high street bookmakers in 2021. Photograph: Phil Noble/Reuters Mergers and acquisitions William Hill owner agrees £243m takeover by Greek casino and lottery firm Evoke had been in talks for two months with Bally’s Intralot, which has extensive international operations
The article provides a factual account of corporate financial movements and market reactions.
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