Will Apple convince people to actually buy a foldable phone?
Apple has launched the iPhone Duo, its first foldable smartphone, entering a niche market currently dominated by Samsung and Google. The device features a book-style design and a high price point, testing whether Apple's brand loyalty can drive mass adoption of foldable technology.
Why it matters
This marks a significant shift in Apple's design philosophy and could determine whether foldable phones move from a niche luxury product to a mainstream consumer standard.
Apple is bringing a foldable phone to the market. The big question: Do customers want it? Bloomberg/Getty Images Apple announced the iPhone Duo on Wednesday, its long-awaited flippable smartphone. It gets a wider screen and selfie-taking upgrades. The Duo is a big risk for the famously meticulous, iterative design tech company. The foldable iPhone is here . It still faces a big question: Will shoppers pay $1,999 (and as much as $3,199) for one? Apple unveiled the long-awaited iPhone Duo on Wednesday during its "Surprise and Shine" event . The book-style foldable opens to a 7.6-inch inner display and has a 5.4-inch outer screen, letting users run two apps side by side. It starts at $1,999 — $800 more than the (also new) iPhone 18 Pro.
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