Wilhelm Schmid: Where Fine Watchmaking Meets Automotive Excellence
A. Lange & Söhne CEO Wilhelm Schmid showcased two new watch models at the Concours of Elegance at Hampton Court Palace. The event highlighted the brand's connection to automotive excellence and luxury engineering.
Why it matters
It illustrates the intersection of high-end horology and luxury automotive culture, targeting a niche demographic of collectors.
While the bosses of many lesser brands were confined to hotel suites during this month’s Geneva Watch Days, A. Lange and Sohne CEO Wilhelm Schmid was revealing the German maker’s latest creations beneath sun-filled skies in the expansive grounds of one of Britain’s greatest houses.
And he was well and truly in his element, because this was the Concours of Elegance at Hampton Court Palace, an annual show of blue-chip classic cars of which A. Lange & Söhne is the headline partner.
Very much a case of ‘the right crowd and no crowding’, it was the perfect place at which to debut two new watches for the delectation of an audience with an appreciation for examples of exceptional engineering both large and small.
1815 UP/Down in white gold & pink gold © A.Lange & Söhne Two New Watches in a Palace Setting
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