Why women feel guilty spending on themselves, per psychology

A woman earns her own money, pays her bills on time and may even have enough savings. Yet she stands in a shop holding something she likes and starts doing mental calculations. “Do I really need this?” “Could this money be used for something else?” “Maybe I should wait.” She may eventually buy it and still feel guilty afterwards. For some women, this discomfort is not simply about whether they can afford something. Research on money attitudes and consumer behaviour suggests that feelings around spending can be influenced by beliefs about money, self-control, financial socialisation and social expectations.When spending on yourself feels unnecessaryThe interesting part is that the purchase does not always have to be expensive. It could be a dress, a salon appointment, a holiday, a meal out or even a small item she has wanted for months.