Why the World Cup half-time show may be a taste of things to come
FIFA is introducing a 25-minute half-time show featuring major musical acts at the upcoming World Cup final. This change has sparked controversy due to concerns about extending the match duration beyond standard regulations.
Why it matters
It signals a shift in sports entertainment, potentially prioritizing commercialized, multi-media spectacles over traditional match pacing.
Share Save Add as preferred on Google Annabel Rackham Culture reporter BBC/ Getty Images Justin Bieber, Shakira and Madonna will headline the first ever Fifa World Cup half-time show, with BTS and Burna Boy also set to perform Half-time at a football game is normally a chance to grab a drink or snack, make a mad dash for the toilets or vent with friends about some questionable refereeing or defending.
But at this year's World Cup final between Spain and Argentina, for the first time in the tournament's history, there will be a half-time show - complete with performances from Madonna, Shakira, BTS and Justin Bieber .
It's already caused controversy in the sporting world as the performance means the break will last up to 25 minutes - when the International Football Association Board (Ifab) states players are entitled to a maximum 15-minute stoppage.
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