Why the Hottest New Wearables Want to Be Ignored
The wearable technology market is shifting toward 'passive' devices that aim to provide health data without demanding constant user attention. This trend serves as a reaction against the notification-heavy nature of modern smartwatches and social media.
Why it matters
This reflects a broader cultural shift in consumer technology toward digital minimalism and reducing screen-based distractions.
They have been exploding of late and are only set to grab more attention in the coming months, with the promise of demanding less of your attention once you actually buy one. Today there’s the Garmin Cirqa, Google Fitbit Air, Polar Loop, the Amazfit Helio Strap, and the Whoop series, the original pioneer of this category. Apple is considering its own version of the concept, according to Bloomberg. One answer to that big question of why? Many of us are sick of attention-hoarding tech and social media, not least realizing it is probably doing us no good.
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