Why 'The Diary of a CEO' star Steven Bartlett says he can't do his job without X — and isn't a Mark Zuckerberg fan
Podcaster Steven Bartlett emphasizes the importance of X (formerly Twitter) for staying updated on fast-moving news cycles like AI. He expresses skepticism toward social media platforms that control creator reach and advocates for building direct audience relationships.
Why it matters
It reflects the ongoing tension between content creators and social media platforms regarding algorithmic control and the necessity of real-time information access.
"The Diary of a CEO" host Steven Bartlett says creators need to control their audience relationships. Shane Anthony Sinclair/Getty Images for Cannes Lions Star podcaster Steven Bartlett favors X to keep up with a fast-paced news cycle. He also expressed concern that AI would accelerate the decline of creators' social reach. That's why he's focusing on building direct relationships with his audience through events and more. "The Diary of a CEO" host Steven Bartlett is close to catching Joe Rogan in subscribers on YouTube and has become the No. 1 business podcast on Spotify in the US. But when it comes to staying up on the news, it's X that he prizes.
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